The debate is still raging on about whether infographics are dead or not. Have we over-saturated the market with them? Are people still finding them helpful? Do people even look at them?
In my opinion, I think they are still helpful and still a great marketing tool. What better way to get your point across than with an expertly crafted visual? With people consuming content at an exponential rate these days, infographics are a great way to grab your audience’s attention and hold it for a little bit. Although a bit of work to make a great infographic, they are worth the payoff in the end.
Just in case you don’t know what I’m talking about, this is the standard definition of an infographic: An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. (Source)
Here is a great example of an infographic…on infographics.
Here’s some stats that favor infographics:
Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. (Source)
Infographics are liked and shared on social media 3X more than other any other type of content. (Source)
Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. (Source)
An infographic is 30x more likely to be read than text articles. (Source)
People following directions with text and illustrations do 323% better than people following directions without illustrations. (Source)
Still not sold on the idea that infographics are still one of the best tools to have in your toolbox?
Here’s a list of the best infographic lists that we have found (309 examples all together). These designs are sure to make your think twice about nixing the idea all together.
The 100 Best Infographics from Creative Bloq
The 100 Best Infographics of the Last Decade from Visual News
The 100 Best Infographics [Interactive] from siegemedia
9 Infographic Design Examples That Will Leave Your Inspired by Column Five Media
Feeling inspired to make your own infographic?
Here are a few great places where you can easily design something beautiful, engaging, and right on brand.