Sometimes Sales and Marketing have very different ideas about what a great lead is, and that’s often a point of contention between the two departments. So, as a marketer, how do you identify a great lead and confidently pass it off to sales? Some may think that this is self explanatory, but it’s actually a […]Read More
Drive More Traffic
Build it and they will come. If only that were true. The reality is that driving traffic to your digital programs is often the trickiest part of the project. Too often, it is left until the end as an afterthought. In fact, traffic is where every successful project starts. If you don’t have a clear understanding at the very beginning of whom you are targeting and how you will get them to your destination, it will be an uphill battle.
At EH Impact, we use a variety of sophisticated techniques to ensure that enough of the right people arrive at your digital destination. Our own audiences in the consumer electronics, commercial integration, IT, security, robotics, audio production, worship and other markets is the foundation upon which we build using lookalike audiences and other advanced traffic strategies.
When you’re trying to decide whether or not to purchase a product or service, what’s the first thing you do? You’ll likely go on Google and check out product reviews or ask your friends whether they’ve tried the product or service, and if they have, whether they would recommend it. And when you’re marketing your […]Read More
With more and more people consuming content on their phones, tablets or computers, you would think it would make more sense to put all your advertising for the year in digital assets, such as banner ads, rectangles, interstitials, and pop-ups. On top of that, some people say circulation is down and magazines are going out […]Read More
Finding the right image size can be a pain sometimes. One website might tell you one thing and another might say something completely different. Every website’s image sizes are different and even within a social platform, there are differences between the cover image sizes, the profile pictures, and the post sizes. And when you think […]Read More
You’ve brought your customer all the way through the customer buyer journey, and now we are on the last step: Commitment. (New here? Go back to the beginning.) How do you get your customer to make the long haul, for the good times, and the bad, ’til death do you part? Herein lies the question. […]Read More
When I think back to traditional marketing, I think of the show Mad Men. Ads: In your face, static, lucky to grab your attention, ads. While this type of marketing had its place in time, it no longer is the only heavyweight. Today, we as consumers have so much right at our fingertips. While perusing […]Read More
Copywriting: “the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.” That’s according to a Wikipedia entry. Usually the “action” that companies want is for […]Read More
Tick tock, tick tock, tick tock. Have you ever been an audience member in a presentation or a webinar attendee and felt obligated to stay when all you really did was keep checking the clock, waiting for it to be over? You’ve been through it; so why put your audience through the same thing? Webinars […]Read More
People may hate tests but they love online quizzes. Who hasn’t checked what city you were born to live in or what Game of Thrones character you are? And why not? It’s lots of fun. However, it’s also lots of revenue. Interactive content, such as a quiz, drives twice the number of conversions as more static […]Read More
Branding is something everyone needs But very few people actually spend time on it, let alone any money on it. Many believe that if you make a great product that branding comes naturally. Although that may be true sometimes, that is most certainly not always the case. Regardless of the size of your company, big or […]Read More