Copywriting: “the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.” That’s according to a Wikipedia entry. Usually the “action” that companies want is for […]Read More
Drive More Traffic
Build it and they will come. If only that were true. The reality is that driving traffic to your digital programs is often the trickiest part of the project. Too often, it is left until the end as an afterthought. In fact, traffic is where every successful project starts. If you don’t have a clear understanding at the very beginning of whom you are targeting and how you will get them to your destination, it will be an uphill battle.
At EH Impact, we use a variety of sophisticated techniques to ensure that enough of the right people arrive at your digital destination. Our own audiences in the consumer electronics, commercial integration, IT, security, robotics, audio production, worship and other markets is the foundation upon which we build using lookalike audiences and other advanced traffic strategies.
Marketing automation is the marketing word of the moment and for good reason. Marketing has become such a complex beast, why would you not take advantage? We’ve written about it’s importance before, because we know it’s here to stay. Even when you are fully invested in automation, it can be incredibly confusing and overwhelming. That’s […]Read More
Are you looking for a way to reach your market quickly and easily? Get your name out there? Build relationships with your customers? Creating an efficient social media marketing strategy within your company will help you reach your goals effectively. When planned correctly, a social media strategy will drive more traffic to your website, boost […]Read More
People may hate tests but they love online quizzes. Who hasn’t checked what city you were born to live in or what Game of Thrones character you are? And why not? It’s lots of fun. However, it’s also lots of revenue. Interactive content, such as a quiz, drives twice the number of conversions as more static […]Read More
Ah trends reports. We love reading these over here at EHI. We have lovingly created our own marketing trends report. However, this one we are discussing today focuses on PPC (pay-per-click) specifically. In this article, The Biggest Trends and Changes in PPC so far in 2017 by Search Engine Land, they discuss the trends that […]Read More
We can never express enough the importance of a social media marketing plan. Social media is here to stay and it’s important for you and your brand to stay up-to-date with the latest trends and taking full advantage of them. When we recently read an article about how to create a stellar social media marketing […]Read More
We are always learning here at EH Impact. Whether it’s a webcast, a certification program, or just staying up-to-date with the latest in marketing news, we are always making sure we are staying ahead of the curve. So, of course, this article from BuzzSumo caught our attention. In a world where the reader in inundated […]Read More
Sometimes Sales and Marketing have very different ideas about what a great lead is, and that’s often a point of contention between the two departments. So, as a marketer, how do you identify a great lead and confidently pass it off to sales? Some may think that this is self explanatory, but it’s actually a […]Read More
When you’re trying to decide whether or not to purchase a product or service, what’s the first thing you do? You’ll likely go on Google and check out product reviews or ask your friends whether they’ve tried the product or service, and if they have, whether they would recommend it. And when you’re marketing your […]Read More
With more and more people consuming content on their phones, tablets or computers, you would think it would make more sense to put all your advertising for the year in digital assets, such as banner ads, rectangles, interstitials, and pop-ups. On top of that, some people say circulation is down and magazines are going out […]Read More